november, 2021

16nov12:00 pm1:00 pmNYGEO Webinar Series: Marketing Heat Pumps

Event Details

*November 16th, 2021 at 12pm*
Marketing Heat Pumps: Clarifying the Message, Identifying Resources

This program will highlight some strong marketing efforts underway to promote building electrification with heat pumps. Details of the NYS Clean Heat Statewide Marketing Campaign will be presented which has several compelling elements involving broadcast media, co-operative advertising, the Heat Pump Planner, and more. Then we’ll hear about the NYSERDA supported Faraday Customer Targeting Tool Installers available to contractors across NYS to gain access to a map visualization tool, called the Explore tool. Lastly, there will be a review of the Westchester GeoPossibilities is a free online tool that allows Westchester County property owners to assess the feasibility of geothermal heating and cooling for any building or property in the County. Click Here to Register for the Nov. 16th program – scroll down and find the date!

– Matt Miller / NYSERDA

– Cory Nicosia / NYSERDA • NYS Clean Heat Marketing Campaign

– Robbie Adler / Faraday • Heat Pump Targeting Tool

– Tristan Schwartzman / Goldman Copeland • Westchester GeoPossibilities


11/23/21 – Thermal Storage
11/30/21 – Non-Pipeline Alternatives: Bringing Together Utilities & Heat Pump Industry
12/07/21 – Public & Private Thermal Utilities: Where It’s Working & Why
12/14/21 – LIVE from NASHVILLE- IGSHPA Conference


(Tuesday) 12:00 pm - 1:00 pm



Online presentation


NY-GEOBill Nowak